The Framework for a Stronger UNWTO Focus of Debate at the Executive Council Puerto Iguazú, Argentina, 9 June 2010 Since the last meeting of the UNWTO Executive Council, in October 2009, global economic prospects have improved steadily, with tourism demand also regaining momentum. Held directly following the UNWTO Commission for the Americas, the 88th Session of the Executive Council was an opportunity for UNWTO Members to reflect on the future challenges facing the tourism industry and how the Organization can more effectively address them (Puerto Iguazú, Argentina, 6-8 June 2010).

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