The importance of tourism in the economy and the relevance of information to support tourism enterprises and public bodies are undeniable. As such, the measurement of tourism as an economic activity and the monitoring of tourism flows will improve the management of tourism destinations, particularly at the regional level. It will furthermore support the economic and political positioning of the tourism sector.

 In light of this, the Conference aims at advancing research, and the practical application thereof, on measuring and analysing domestic tourism, identifying instruments for measuring and modelling tourism flows, rethinking Small and Medium Size Enterprises in tourism, and fostering innovation in the tourism enterprise, all with a regional perspective.   This Conference is the first in a series of international gatherings designed and organized jointly by Spain’s Tourism Administration– Spain’s Ministry of Industry, Tourism and Commerce, the Institute for Tourism Studies and the State Society for the Management of Innovation in Tourism Technologies – and the International Network on Regional Economics, Mobility and Tourism (INRouTe). INRouTe, an initiative by UNWTO together with the Affiliate Members the Centre for Cooperative Research in Tourism (CICtourGUNE) and Araldi, both based in Spain, aims at becoming an international reference on relevant matters relating to the measurement and analysis of tourism as an economic activity at the regional level. Focusing efforts at the regional level allows for local tourism stakeholders to take a more tailored approach to the development of the industry. This is vital as many aspects of the industry are only considered at national and not local level. The new approaches resulting from this Conference will serve not only to meet the needs of future travelers in specific regions but also of international travelers worldwide.

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